wHAT IS IT?
Put simply, KeraStraight harnesses proteins (largely a huge dose of keratin, sometimes found inside shampoos and serums) as well as amino acids which disrupt the hair's natural curl pattern, smoothing, reinforcing and straightening in the process.
Sounds Pretty Impressive - But Is It Safe?
Keratin treatments have made headlines in the past years for harnessing formaldehyde to give lengths that dead-straight look, but KeraStraight doesn't, which makes it completely safe for both the hairdresser and the client.
My only bugbear? My hair smelt a little bit metallic for a little while afterwards - but that's because I chose not to wash it. If you've got the time, you can actually give it a shampoo just half an hour after the treatment is done.
How Long Does KeraStraight Take And How Much Does It Cost?
It's not something you'll be able to fit it into your lunch-break.
Depending on the length and thickness of your hair, you can expect to sit in the salon chair for around two to three hours, and even though that may sound like a bit of a drag, it's definitely worth it for that supermodel-sleek look and cashmere feel every single day.
Also, something as life-changing as KeraStraight doesn't come cheap. You'll most likely pay anything from £150 upwards, depending on the salon you book your appointment with, so do your research if you're keen to save cash.
THE ULTIMATE TREATMENT
An evolution in straightening and repair. Our semi-permanent treatment has been designed to transform even the most difficult hair intro stronger, straighter, repaired hair that's easy to maintain and gorgeous to touch.
From £150 - £250
Time needed Approx. 2.5hrs - 3.5hrs
Lasts for up to 4 months
THE INTENSE BOOST TREATMENT
QUICK & SIMPLE
30 MINUTE APPLICATION
Lasts 30 Days
A revolution in hair repair. Using KeraStraight’s advanced treatment technology, Intense Boost renews, repairs and rehydrates hair from the inside out in under 30 minutes, rebuilding whatever the hair lacks. This quick-fix treatment transforms weak, dry and damaged hair into beautifully repaired, strong, shiny and healthy hair and lasts up to a whole month.
Intense Boost combines the most advanced proteins and lightweight moisture encapsulation on the market today, which is why there’s not a quick-fix hair treatment product out there that comes anywhere near its capacity for repair and manageability.